Lafecha Café Saudia is a specialty coffee brand rooted in craftsmanship, culture, and premium quality. Inspired by the rich coffee heritage of the region, Lafecha focuses on delivering a refined café experience through carefully sourced beans, thoughtful roasting, and a strong sense of identity that resonates with modern coffee lovers.

The creative direction centered on building a brand identity that feels as rich and distinctive as the coffee itself. The goal was to balance tradition with modern sophistication—reflecting both the heritage of coffee culture and Lafecha’s contemporary café experience.

A bold yet elegant typographic system was developed to convey confidence, authenticity, and premium quality. The color palette and visual elements were designed to evoke warmth, depth, and comfort, while maintaining a clean, upscale aesthetic.

The label and packaging design were crafted to stand out on shelves while telling a story of quality, origin, and craftsmanship, making each product feel intentional and elevated.

Brand Identity Design

Creative Direction

Label & Packaging Design

Print Design