Outlet Parfemi — Shopify store

Outlet Parfemi — Shopify store for a Serbian perfumery

Outlet Parfemi is a Serbian perfumery averaging ~40 orders per day. I built the entire Shopify site end-to-end: information architecture, theme design, and development. - Set up product collections, faceted filters, search, optimized product pages, and a streamlined cart/checkout with payments and shipping. - Implemented GA4 and basic email capture. - Led on-page SEO: keyword mapping, meta tags, structured data, speed improvements, and internal linking. The result is a fast, easy-to-manage store with steady daily sales.