A digital tribute to Arne Jacobsen's Series Seven — an interactive configurator concept that lets you explore materials, finishes, and details of a design icon.
A self-initiated concept project built around one of the most recognizable chairs in design history — Arne Jacobsen's Series Seven.
The idea was simple: take a timeless icon and give it a digital space worthy of its legacy. The result is an interactive configurator that lets users explore warm wood finishes, chrome variations, and upholstery options — all wrapped in an interface that feels as considered as the chair itself.
The design direction leans into Danish precision: clean layouts, balanced typography, restrained color palette. Playful enough to invite exploration, polished enough to respect the source material.
A concept for anyone who believes that good design — whether a chair or a UI — should feel inevitable.
A digital tribute to Arne Jacobsen's Series Seven — an interactive configurator concept that lets you explore materials, finishes, and details of a design ic...