NovaPay Solutions is a fintech startup providing secure, seamless payment processing systems for e-commerce businesses and small retailers.

NovaPay required a complete redesign of their payment app to improve user experience and customer retention. Their current interface was outdated and not intuitive, causing onboarding drop-offs and lower user satisfaction.

Redesign the user flow for a smoother onboarding experience.

Create a modern, clean, and intuitive interface.

Ensure consistency across both desktop and mobile versions.

The challenge was balancing functionality with simplicity in a fintech product, ensuring all critical features were accessible while keeping the interface clean and non-cluttered.

I conducted usability tests with the existing app to identify pain points. Using design thinking, I mapped user flows and wireframed multiple iterations before finalizing the design. I prioritized a minimalist approach with a focus on accessibility and seamless navigation.

The redesigned app improved user retention by 40%, with onboarding completion rates increasing significantly. NovaPay’s customers praised the clean design and ease of use, helping the startup enhance its reputation.