Roommate - Loungewear

For Roommate, a Mexican loungewear brand inspired by the 90s with a contemporary, fun, and feminine twist, the goal was to create a visual identity and packaging design that reflected the brand’s playful spirit. The result was a vibrant and dynamic identity that brought together nostalgic elements with a fresh, modern look, making it stand out in the market.

From the initial concept development to the execution of the brand design, every detail was carefully thought out, including the unboxing experience, ensuring that each customer interaction felt special and aligned with the brand’s identity. The social media templates and merch design extended this experience, creating a cohesive and immersive brand that resonates with its target audience.