Forus – Sleep Supplement Launch

Forus – Sleep Supplement Launch Creative

Designed the launch creative suite for Forus, a sleep and nervous system supplement brand entering a crowded recovery market.

Supplement ads live or die in the first two seconds — trust has to be built before the user has even registered what the product is. So I split the creative across four conversion angles instead of one hero message: customer social proof, ingredient breakdowns, bundle offers, and expert endorsements from medical professionals. Each one answers a different buyer objection in isolation, which gives the media buyer clean testing signal on day one.

Visually, kept the system restrained – matte black bottles, floating capsule motion, oversized typography doing the hooks. The product is premium-priced, so the ads had to signal that without leaning on lifestyle photography the category already overuses.

Full suite of vertical video and motion creatives, sized for Meta and TikTok, plus the creative strategy for post-launch scaling.