1 BILLION MEALS CAMPAIGN 2023 BRAND IDENTITY- cutting across social media, digital platforms, print, and web)

A fascinating and comprehensive overview of the methodologies I utilized to design the brand concept for the InnerCity Mission’s first-ever 1 Billion meals campaign held in February 2023.

The InnerCity Mission is a Nigerian-registered child-centered Non Governmental Organization that holds consultative status with the UN Economic and Social Council.

The foundation of their work is having faith in the potential of underprivileged children and acting to address their needs.

One of their most recent major accomplishments in terms of their humanitarian endeavours was the start of their first-ever 1 Billion Meals initiative.

The InnerCity Mission for Children is making a historic attempt to feed millions of hungry children and families around the world. Its primary goal is to alleviate hardship for vulnerable families and equip them with the tools they need to protect their children.

The logo and character of the campaign: It was focused on generating Food donations and fund donations while focusing on the challenge of food scarcity. Hence the colours of food were implicit in the style guide for the Brand.

Having created the logo, and done some photoshoots of food distributions for the NGO, It was important to design a web page that communicated the need, in its simplicity but more importantly, allowed users to be able to make donations right on the landing page of the Campaign.

To further drive the publicity of the campaign, I produced T-Shirts, Branded shirts that were worn by brand promoters and ambassadors of the campaign. This was also apparent at the Launching of the Event which was streamed online with over 50,000 people watching from 8 countries.