In a world of superficial cosmetic fixes, Traya offers a unique perspective by marrying the ancient principles of Ayurveda, the rigour of Dermatology, and the science of Nutrition. Traya develops an all-encompassing approach to hair health.

Branding strategy aims to change the overall perceptions of hair care in general, particularly among audiences from Tier 3 cities and North India, with trust, personalization, and deep consumer insights on everyday issues.

This presentation shows how Traya’s distinct identity can be transformed into an impactful, relatable, and sustainable brand, strand by strand.

At Traya, breaking barriers means more than just market expansion — it’s about changing perceptions, making holistic hair care accessible, and empowering individuals to confidently take charge of their hair health journey.

The strategy is to develop a seamless combination of personalization, education, and locality, to create a position for Traya not only as a hair care brand, but as a trusted advisor/partner in long-term wellbeing. By connecting our core values with consumer needs and priorities, we can create a more meaningful brand

presence based on loyalty, depth, and impact.