How This Beauty Brand Generated 64% of Revenue From Email Alone

Overview 🔎

OM Botanical is a plant-based skincare company dedicated to bringing the healing powers of our planet to more people.

As their email marketing specialist I...

• Created content calendars to plan out on-brand campaigns for the month
• Performed market research to get inside the minds of their customers
• Crafted powerful and empathy-driven copy and subject lines
• Designed sleek on-brand emails

Here's an example of a value-add email I created on natural ways to heal a sunburn 👇





Problem & Solution 🤝



OM Botanical has a clan of loyal fans but I noticed that the brand wasn't engaging with its fans as much as it could. We started sending more targeted emails to educate, inspire and create more demand for OM Botanical's products.



My Process 🛣



1. Email Strategy Wellness Check 👩‍⚕️

My process starts with doing an audit of your email marketing strategy to find out what's working and what isn't.



2. Craft a High Converting Strategy 📝

After getting a pulse on your brand's email strategy, I devise an improved marketing plan and create a content calendar, all while keeping your audience's needs in mind.



3. Research, Research, Research 💻

After locking in our strategy, I dive into the nooks and crannies of your customer's pain points and desires. I use surveys, analytics, and YOUR brain to understand your audience as deeply as possible. This leads to more personalized content and greater sales.



4. Clean That List 🧼

Who doesn't love some spring cleaning? Well, in my case, it's seasonal cleaning. I ensure your email list is filled with active, happy subscribers at all times so you can have a healthier sender reputation and more emails landing in that inbox (not spam!).



5. Target-Focused Emails 👨‍👩‍👧‍👦

We may be similar, but we’re all different. I use segmentation and automation to talk to different people in different ways. It’s crucial to building trust and making the sale.



6. Campaigns That Actually Convert 💌

When you send relevant content that your subscribers jibe with, you build trust and likeability. Show them why YOUR product is different and how you can make their lives easier and you have a winning (and profitable) email marketing strategy.

Here's how a Fourth of July campaign performed that I did for OM Botanical 👇



50.65% open rate is far above average for the beauty industry. This shows that our emails are landing in the inbox and piquing subscribers' interest enough to want to read more.

Here's what that email looked like 👇



Results 🎁

With this one campaign, we were able to generate 64.59% of the brand's revenue JUST from email marketing. Here are the metrics 👇





The Takeaways 📣

The TRUE purpose of email marketing is twofold: 1. Build trust with your audience 2. Move them through the customer buying process

My whole strategy is built on relevancy and knowing your customer inside and out. This leads to on-brand emails that people ACTUALLY want to read.

The result?

Higher open rates, crazy loyal customers, and... more revenue 💰

Ready to craft an email marketing strategy that takes your online biz to the next level?

Shoot me a message and let's start talkin'!