AlYumar - Website and Branding

Project Overview Al-Yuma Ventures, an agro-allied company in Africa, needed a user-friendly digital platform to showcase its services (sourcing, processing, exporting) and connect with farmers, clients, and partners. The goal was to simplify complex agricultural processes into an intuitive interface while highlighting their social impact.

Challenge Users struggled to navigate fragmented information about services, farmer training programs, and CSR initiatives. Key pain points included:

Farmers needing quick access to training resources.

Clients seeking transparent export/import processes.

Partners wanting clear metrics on Al-Yuma’s impact.

Research & Insights User interviews and surveys revealed:

Farmers prioritized easy access to workshops and financing details.

Corporate clients wanted streamlined logistics information.

Donors/Partners valued visible impact metrics (e.g., tons exported, women trained).

Mobile-first design was critical, as 80% of farmers accessed content via smartphones.

40% increase in farmer registration for workshops within 3 months.

25% rise in client inquiries via the website’s contact form.