Logo Suite | Tri-Cities Women's Services

Based in Johnson City, TN, they wanted to keenly portray their allegiance to the local community. We pulled subtly from Tennessee landmarks, and aggressively from the Tennessee flag for an undergirding concept. This was tied up in a pleasing lockup with youthful typography, verdant primary colors and softened edges. The notion of strength combined with femininity and gentle support were key drivers behind this design suite.