Expand

Headquartered in Brighton, Expand recruit executive-level talent across media, communication, and technology. Executive industries are typically dark, serious, and trying to find that element of luxury. What made Expand different was their desire for their brand to match their own personalities, not the stereotypes.

Expand described themselves as ‘strong, confident, and bold’, wanting to make the recruitment process enjoyable and emanate positivity. Prior to any visual work physically began I had a vision of a soft & colorful brand that gave power to the words of positivity Expand were sharing. They had reworked their verbal comms to be friendly and approachable, and I believe words are more powerful than graphics in developing a sense of trust and relaxation. I carried this idea of enjoyment over to their website, I was focused on having something fun, interactive, or visually pleasing on every page.