Brand Story|Compelling &Inviting Copy for Holistic Health Coach
Hannah St. Julien
Content Writer
Copywriter
Ghostwriter
I create compelling brand stories for customers to gain a deep understanding of the people they work with. A cohesive and inviting brand story effectively communicates its unique value proposition, builds trust with clients, and differentiates the brand within a crowded market. A strong brand story will equip business owners with the tools and strategies they need to establish a strong and authentic brand presence, attract their ideal audience, and ultimately succeed as experts in their fields.
My process includes in-depth intake forms to cover keywords, target audience, tone, and personality.
Holistic Health Coach Brand Story
Who you are
Hey mama. I’m (.......). I’m an intentional-living educator and transformation coach obsessed with helping amazing women like you rise up and free themselves from the weight of the stuff no longer serving their passion, purpose, and potential.
What you do
I teach rad women how to simplify, organize, and detoxify their homes and habits to provoke authentically aligned transformation and cultivate the conscious, sustainable, and fulfilling lives they deserve.
Why you do it
I believe every woman deserves a sanctuary where she can thrive, feel safe, and nurture herself and her family.
But modern life, with its influx of chemicals, clutter, and chaos, means most of us have built up years of bad habits that keep us stuck (and feeling plain out of luck).
It’s time to elevate your standards, girl. Together, let’s help you reclaim your fate as the woman destined for a big, bold, and beautiful life.
How you do it
Through my visionary e-course, personalized one-on-one mentoring, and signature Detox Formula, I show you how to lead an intentional, sustainable, earth-conscious, and toxin-free life.
Step by step, I’ll walk you through exactly how to purify your daily habits, cleanse your clutter, clear the chaos, and implement practical organizational systems to transform your home into a functional, zen sanctuary.
Who you do it for
My clients are strong, clever, and independent women ready for a fresh start and a helping hand on the path to self-care and living their best life.
The story
Hey, there!
I’m (...); your resident intentional living coach, toxin-free organizational mastermind, zen minimalism mentor, and new peanut butter-loving bff.
I’m here to guide, support and adore you on your journey to healing your habits, purifying your home, calming your chaos, and embarking on your total life transformation.
(And, okay, the slight eclipse of the heart too).
I started my intentional-living adventure as a cosmetics educator for luxury brands, teaching women how to showcase their natural beauty.
… Not realizing that what I was really doing was overloading my body with chemicals, toxins, and stress that left my doctors stumped and me bedridden with chronic illness, anxiety, and hormonal imbalances.
It wasn’t until I quit my job, fine-tuned my diet, eliminated toxic relationships, and cleared all toxins out of my home, that I finally started to feel like myself again.
Then … I got pregnant.
The greatest day of my life was chased by the greatest panic I’d ever experienced.
Instantly, I started stressing about how I’d treated my body. How could I bring a baby into my world, when it was still so toxic?
My determination and obsession with creating a healthy, loving, and non-toxic space for my family consumed me. I devoted every waking hour to finding natural, intentional-living solutions, and then painstakingly implemented them.
That was when I realized …
I couldn’t be the only mom or mom-to-be experiencing this.
There had to be other women out there who were passionate about creating space, love, balance, and joy in their lives, so they could be more present for their families.
Because I see you, mama.
Burnt-out. Stressed out. Worn out. Sweating the small stuff, dreaming of the big stuff, and desperately longing for inner peace, outer calm, and a home that isn’t collecting chemicals and clutter.
But figuring out where and how to start?
Yeah, it can feel impossible to navigate on your own.
Which is why I’m here.
Consider this your all-in-one clean slate, a fresh start, and a complementary sip of empowered success.
On your terms.
Ready to learn more? Head on over to …
(Insert links to the sales page)
Brand story reasoning
The copy style I’ve selected for your brand is intelligent, down-to-earth, and nurturing. It’s open-minded and caring; completely free of judgment.
There are pops of personality, but given that your audience is likely feeling frustrated and vulnerable, I haven’t overwhelmed your copy with too much playfulness. I would like to add more personality to your website micro-copy and call-to-actions (as well as your sales funnel) though.
This style will appeal to your target market and help them to feel safe and seen in your digital presence.