Set up editorial production systems for Inc.Africa

Brian Bakker

Project Manager
Content Editor
Writer
Google Analytics
G Suite
MailChimp
The company was established with a content licence from Inc.com and an ambition to provide everything entrepreneurs and business builders need to start, run and grow a business in Africa.
I was contracted to establish and implement processes for writing, editing, producing and publishing articles from local contributors to a consistently high quality. I also had to work out an efficient means to publish relevant licensed content from Inc.com. This all involved design and implementation of production systems, developing editorial guidelines and contributor templates, retaining a sub-editor and mentoring younger writers. All content was published in a custom-built Content Management System (CMS), which I was called on to stress-test and interact with the developers when things went wrong.
I managed the content on the Home Page on a daily basis and compiled, tested, queued and sent out a daily newsletter. I edited the work of others and wrote articles when time allowed, and I trained new staff members to use the various systems. I also monitored analytics of both website and newsletter and reported back to management periodically.
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