Our client came to us with the idea to disrupt the final white space in Australian e-commerce: to approach the $55 billion used car market and take it entirely online. Establishing an e-commerce model within a predominantly offline industry wasn’t going to be easy. The brand had to immediately engender trust and the user experience had to be exceptional. We were tasked with creating the brand, and designing and building an e-commerce from the ground up. From there, we went on to lead a complete brand rollout. UntilNow operates as Carma’s product partner and brand agency and continues to help them scale.