Kudos is a Web3 Creator Platform focussed on cutting the friction between creators and their supporters on the blockchain. I was tasked with creating the full brand identity and to set the theme for how the brand will roll out across the product and marketing assets.
The brand created is a dreamy yet approachable identity featuring futuristic blurs and bold, playful colours. I also create a unique 'K' mark that adds a level of seniority, trust and professionalism to ensure Kudos users feel confident and supported throughout their experience using the platform.