Little peek inside our process for Firstly, a rebrand that t...
Sabrina Polanco
Little peek inside our process for Firstly, a rebrand that turned a soft, sustainable underwear brand into a movement celebrating women at every stage of life.
From naming and strategy to identity and storytelling, this one was all about finding the joy in the first layer.
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Posted Oct 21, 2025
Little peek inside our process for Firstly, a rebrand that turned a soft, sustainable underwear brand into a movement celebrating women at every stage of lif...
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