Goal: Oasis Forte Healthcare is a UK-based elderly care home that needed a brand-new website to introduce their services, build trust, and create a warm, welcoming digital presence. The goal was to design a website that reflects empathy, professionalism, and comfort while making it easy for families to learn about care options and reach out.

Challenges: Since there was no existing design or structure, I had to build everything from the ground up. From defining the brand’s visual direction to organizing the site architecture. The challenge was to capture the emotional tone of elderly care while maintaining a clean, trustworthy, and functional interface that appeals to both older users and family members.

My Design Process: I started by understanding the brand’s mission and the emotions they wanted to evoke safety, compassion, and trust. From there, I mapped out the key pages (Home, About, Services, Contact) and created low-fidelity wireframes in Figma to establish structure and flow.

Next, I explored color palettes and typography that felt calm and reassuring ultimately choosing soft neutrals and Urbanist as the main typeface to achieve a clean, modern look. I then built high-fidelity mockups focusing on clear navigation, storytelling sections, and prominent CTAs like “Book a Visit” and “Learn More.”