Data Analytics for Marketing Strategy
S. Catherine Chege
Working under AIESEC, the goal of the project was to understand what kind of content the youth generally consume, what kind of products they feel are out of reach, what their 10-year goals are and how all these interact with the SDGs and youth Development which is AIESEC's main aim. The project done over a period of years was my first love story with data and how we can use it to sell a brand, to impact change, growth all in a way the youth are willing and ready to consume.
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Posted May 2, 2023
Developed statistical models to analyze customer behavior and preferences, enabling the client to create targeted marketing campaigns.
