Redesign of Resa bootcamp Landing Page :: Behance

Overview I designed and developed a high-converting landing page for the Resagratia Data Bootcamp—an online program that helps beginners transition into data careers through hands-on projects, mentorship, and industry-relevant tools. The goal was to simplify a dense offering into a clear, persuasive experience that drives applications. 

My Role Product Designer & Framer Developer — I led the full process from structuring the page narrative to designing and building the experience in Framer.

What I Did I translated a content-heavy program (curriculum, pricing, testimonials, FAQs) into a structured, conversion-driven flow. This included crafting a strong hero section, simplifying the “how it works” journey, and organizing sections like curriculum, mentorship, and outcomes into scannable blocks.

I focused on clarity and hierarchy—using typography, spacing, and section pacing to guide users from curiosity to action. On the development side, I implemented smooth interactions, responsive layouts, and reusable components to ensure consistency and performance across devices.

Challenges The biggest challenge was reducing complexity without losing value. The bootcamp includes a lot of information (tools, timelines, career outcomes), so I had to carefully prioritize what users need to see first. Another challenge was balancing credibility (testimonials, curriculum depth) with simplicity—ensuring the page builds trust without overwhelming users.