I was approached by a local realtor who wanted to increase their number of leads and closed transactions for first-time homebuyers. They had a website but it was not generating the leads they needed.

I began by researching keywords and phrases that first-time homebuyers were searching for when looking for properties. I then crafted ad copy that highlighted the realtor's expertise in helping first-time homebuyers find their dream homes.

Next, I used advanced targeting techniques to ensure that the ads were seen by the right people at the right time. This included geographic targeting to reach people in areas with a high number of first-time homebuyers and demographic targeting to reach people who were likely to be in the market for their first home.

Once the campaign was up and running, I continuously monitored and optimized it to ensure that it was performing at its best. This included adjusting bids, testing different ad copy, and experimenting with different targeting strategies.

The results were impressive. The campaign led to a steady stream of qualified leads and the realtor was able to close several deals. In total, the campaign led to a 20% increase in closed transactions.

This project is a great example of how a targeted Google Ads campaign can help realtors generate leads and closed transactions. My expertise and experience in developing and executing successful Google Ads campaigns helped realtor achieve their business goals and help first-time homebuyers find their dream homes.