Responsible for developing and executing a content marketing strategy that aligns with a company's overall business goals and objectives. This involves:
Researching- Conduct research to understand the target audience and their needs
Planning- Develop a content marketing plan that outlines the goals, objectives, target audience, channels, and metrics for success.
Content creation- collaborate with other team members in the creative department to produce high-quality, engaging content that aligns with the content marketing plan.