I collaborated with Magic Patterns to design and animate the launch video for their Agent 2.0 release, a major product update focused on expanding their AI-driven capabilities. The goal was to clearly communicate new features while positioning the product as modern, powerful, and intuitive. The video needed to match the level of polish seen in leading AI brands and serve as a key asset for the launch.

I was fully responsible for the storyboard, visual design, animation, and sound design, working closely with the founders throughout the process. This allowed for a fast, iterative workflow where ideas could be quickly validated and refined. My role was to translate complex product updates into a clear and engaging visual narrative that aligned with both the brand and the launch’s strategic goals.

From a creative standpoint, I leaned heavily into Magic Patterns’ existing brand system, carefully implementing their colors, typography, iconography, and shapes into motion. The direction was inspired by high-end references like ElevenLabs and Anthropic, focusing on minimalism, clean composition, and refined transitions. The objective was to create a premium feel while maintaining clarity and simplicity throughout the video.

The main challenge was delivering a high-quality piece within a tight one-week timeline. This required efficient decision-making, rapid problem-solving, and a strong command of the full production pipeline. Despite the fast turnaround, the project was a success, the team at Magic Patterns responded very positively to the final result, and the video effectively supported the Agent 2.0 launch.