Connecting with people when doing research is one of my main goals when designing brands. There is nothing richer than feeling the satisfaction in a project that can generate changes with the results, not only social but also cultural. ✨
Niña Tomasa was born from the love and admiration we have for all those ladies who get up early at the mill or who travel from far away to set up their tortilla stand in San Salvador. 🌽
This whole process allowed me to connect with people who work from sunrise to sunset 🌞 every day, who without realizing it contribute a large part of Salvadoran culture. 🇸🇻
The richness of craftsmanship was essential when it came to visually capturing the project and the illustrations are manual in order to convey that closeness to what is handmade.🖐🏼
The brand is pure feeling, effort and dedication.💪🏼✨