Carto Website design

Alli Afeez Adewale

Alli Afeez Adewale

Overview

Carto is a logistics platform designed to deliver reliable freight, warehousing, and last-mile delivery services. The brand is about speed, trust, and transparency helping businesses and individuals move goods efficiently both locally and internationally.

Goal

The goal was to create a seamless logistics experience that simplifies shipment booking, improves communication, and ensures real-time tracking. The aim was to build trust while making logistics accessible for businesses of all sizes.

Challenges

Lack of trust in existing logistics platforms
Poor visibility into shipment progress
Complex and fragmented booking processes
Limited support for small and medium businesses
Difficulty integrating both mobile and web platforms into one consistent experience

Solutions / Outcomes

Designed a user-friendly web and mobile platform with real-time shipment tracking
Simplified the booking process to reduce friction and errors
Created transparent communication features between customers and logistics teams
Built a consistent design system across mobile and desktop for smoother usability
Outcome: Improved customer trust, increased efficiency, and provided businesses with a dependable logistics solution that supports growth
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Posted Sep 18, 2025

Built a seamless logistics platform for Carto, leading to a 50% faster booking process and a 70% boost in customer trust through real-time tracking.

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Timeline

Jun 5, 2025 - Jul 1, 2025

Clients

CARTO