SPLIT is a conceptual energy

SPLIT is a conceptual energy drink brand built around transformation, rupture and rebirth.

The identity explores a world where consumption is not passive, but catalytic, triggering physical and psychological evolution. The visual language merges organic mutation with industrial decay, creating a product that feels alive, unstable and charged with potential.

The project spans packaging design, campaign imagery and merchandise, forming a cohesive system where branding, narrative and worldbuilding operate as one.

Developed through a hybrid workflow combining AI generation and detailed compositing in Photoshop, with a focus on material realism, lighting control and tactile surface detail.