Copywriting Campaign for “Hope for All” Community Shelter

Project Overview:

Developed a targeted copywriting campaign for “Hope for All,” a local community shelter, to increase awareness and drive donations for their winter outreach program.

Key Responsibilities:

•Cause Research: Analyzed the shelter’s mission and services to craft compelling and empathetic content.

•Website Content: Wrote engaging copy for the winter outreach program page, detailing how donations will support essential services and winter supplies.

•Fundraising Emails: Created a series of persuasive emails highlighting success stories and urgent needs to boost donations.

•Social Media Campaign: Developed content for social media platforms, including posts and graphics, to raise awareness and encourage community support.

•Event Promotion: Wrote promotional materials for a fundraising gala, including brochures and event invitations.

Outcomes:

•Increased Donations: Achieved a 40% increase in online donations for the winter outreach program.

•Enhanced Visibility: Grew social media engagement by 60%, leading to higher community awareness.

•Successful Event: Contributed to a sold-out fundraising gala, surpassing the event’s donation goals.