Copywriting Campaign for “Hope for All” Community Shelter
Ali Al Hwaeer
Project Overview:
Developed a targeted copywriting campaign for “Hope for All,” a local community shelter, to increase awareness and drive donations for their winter outreach program.
Key Responsibilities:
•Cause Research: Analyzed the shelter’s mission and services to craft compelling and empathetic content.
•Website Content: Wrote engaging copy for the winter outreach program page, detailing how donations will support essential services and winter supplies.
•Fundraising Emails: Created a series of persuasive emails highlighting success stories and urgent needs to boost donations.
•Social Media Campaign: Developed content for social media platforms, including posts and graphics, to raise awareness and encourage community support.
•Event Promotion: Wrote promotional materials for a fundraising gala, including brochures and event invitations.
Outcomes:
•Increased Donations: Achieved a 40% increase in online donations for the winter outreach program.
•Enhanced Visibility: Grew social media engagement by 60%, leading to higher community awareness.
•Successful Event: Contributed to a sold-out fundraising gala, surpassing the event’s donation goals.
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Posted Aug 10, 2024
Created a copywriting campaign for “Hope for All” shelter, boosting donations by 40% and social media engagement by 60% for their winter outreach program.
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