Lilac Café | Instagram Launch Kit

Concept project for a fictional specialty coffee shop. The brief: launch the Instagram account with a feed that looks consistent, warm and easy to keep up after handoff.

Small cafés often post whatever they have that day, so the feed ends up messy and hard to recognize. Lilac Café needed a simple system: a few post types, a clear palette and illustrations that work without professional photos.

Instead of designing 12 one-off posts, I built three templates on the same grid: product launch, social proof and promotion. Each one has a fixed safe zone, headline size and CTA position, so new posts stay on brand.

Stories reuse the same pieces in a vertical format: a menu teaser, an interactive poll to drive replies, and a weekend offer with the address.

A soft lilac palette with plum for contrast, Lora for warm headlines and Inter for prices and hours. Flat top-view cups and beans replace photos, so the feed stays recognizable at a glance.

12 feed posts (1080 × 1080)

3 stories (1080 × 1920)

Caption copy for each post

Editable source files and PNG exports

A one-page guide to reuse the templates

Need a feed that looks like one brand? Send me your logo and a few posts you like, and I'll suggest a direction.