Content Creation & Social Media Management
Successfully managed content distribution across multiple channels, leveraging social media management tools, email marketing platforms, and CMS. Collaborated with industry influencers to amplify brand reach and partnered with media outlets to secure positive press coverage. Effectively coordinated with copywriters, content strategists, and the marketing team to ensure visual content aligned with campaign objectives. Led the development of visual concepts through storyboards and mockups, working closely with designers. Continuously monitored and analyzed the performance of visual content, making data-driven adjustments to optimize results.
Key Performance Indicators (KPIs):
Website traffic: Track increases in website visitors and page views.
Social media engagement: Monitor likes, comments, shares, and click-through rates on social media posts.
Lead generation: Measure the number of leads generated through social media and content marketing efforts.
Conversion rate: Calculate the percentage of website visitors who convert into customers.
Brand sentiment: Analyze online mentions of the brand and track changes in brand perception.
Content Calendar:
Content types: Blog posts, articles, social media posts, videos, infographics, etc.
Topics: Identify relevant topics that resonate with the target audience.
Frequency: Determine the optimal posting frequency for each social media platform.
Distribution: Plan the distribution of content across different channels.
Social Media Platforms:
Identify key platforms: Select the most suitable social media platforms based on the target audience and brand goals.
Create profiles: Set up and optimize social media profiles with consistent branding.
Community management: Engage with followers, respond to comments, and build relationships.
Analytics and Reporting:
Track performance: Use analytics tools to monitor key metrics and measure the effectiveness of content and social media efforts.
Regular reporting: Provide regular reports on project progress and achievements.
Data-driven optimization: Make data-driven decisions to improve content performance and social media strategies.
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Posted Aug 22, 2024
Successfully managed content distribution across multiple channels, leveraging social media management tools, email marketing platforms, and CMS.
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