Led the logo design and

Led the logo design and brand identity development for Sellers Umbrella, an Amazon-focused growth and consulting brand helping sellers scale with clarity and confidence.

The identity was built around a strong symbolic mark derived from the letter “S”, representing Sellers, combined with upward motion to reflect growth, scale, and profitability. The form also subtly references protection and guidance, positioning the brand as a strategic umbrella for Amazon sellers.

A clean, minimal color palette and a structured typographic system were introduced to reinforce clarity, authority, and modern execution. The final identity is scalable, versatile, and works seamlessly across digital platforms, marketing assets, and brand touchpoints.