NZ Coffee - Digital identity for a local cafe: Behance

In the bustling digital landscape, a compelling online presence is as vital as a perfect cup of coffee. Our project with NZ Coffee aimed to infuse their local charm into a digital format, creating an online presence that mirrors the cafe's welcoming atmosphere.

Our mission was to enhance NZ Coffee's brand visibility, provide an engaging company profile, display contact information, and ensure the website is primed for search engine discovery.

- Conducted in-depth discussions with NZ Coffee to capture their brand ethos and digital aspirations.

- Analyzed the competitive landscape to pinpoint unique digital opportunities.

- Created wireframes to lay out the website's architecture with a user-centric approach.

Selected WordPress for its robust content management capabilities and customizability.

Chose Local WP for local development, ensuring a stable and accessible development environment.

Designed a website with a contemporary feel that aligns with the aesthetic of NZ Coffee.

Emphasised high-quality visuals and strategic use of brand elements to communicate the cafe's story.

Narrated the journey of NZ Coffee, highlighting their dedication to coffee artistry and customer experience. Showcased the cafe's signature dishes through stunning photography.

Included an intuitive contact page complete with operational hours and an easy-to-use enquiry form. Ensured that contact details are readily accessible throughout the website.

Conducted keyword research to align with what patrons seek in a cafe experience. Optimised the website's content for search engines, adhering to best SEO practices for greater visibility.

Navigational Structure, designed a user-friendly menu structure to allow for effortless navigation. Utilized calls-to-action effectively, leading users to learn more about the cafe and how to reach out.

Adopted a colour scheme that reflects the cafe's inviting atmosphere. Implemented a responsive design to ensure the website looks and functions well on all devices.

Added subtle interactive elements to engage visitors, creating a memorable browsing experience.

Tailored a WordPress theme to reflect NZ Coffee's unique brand identity. Carefully chose plugins to extend functionality while maintaining optimal site performance.

- Developed the website using Local WP to streamline the development process.

- Built the site using Elementor, allowing for an intuitive design experience and ease of updates.

- Employed UpdraftPlus for regular backups, ensuring the website's data remains secure.

- Provided the option for the client or myself to handle the migration to the client's domain, offering flexibility in the handover process.

- Launch and Results

Thoroughly tested the website across various browsers and devices for a seamless launch. Provided guide for the NZ Coffee team on content management via WordPress.

The website has been praised for its user-friendly interface and visual appeal. An increase in online visibility and customer engagement was observed post-launch. Achieved higher search engine rankings for targeted cafe-related keywords.

Through this project, we brewed an online essence for NZ Coffee that's as rich and inviting as the cafe itself. The website is not just a digital platform, but a virtual extension of the cafe's physical space, inviting customers to step into NZ Coffee's world from anywhere.