Content Optimisation for a B2B Ad Agency

For over 12 months I have worked with Adbetter to plan and implement a content marketing strategy to attract new high ticket B2B leads to their business.

As a new website, there is little authority so we initially focussed on long tailed keyword searches focussed around common problems 5 different industries had.

After 3 months of producing content I then refined the strategy further to expand on creating detailed articles within the industries that were ranking/bringing in traffic the quickest.

Since then the strategy has continued to develop so we are now bringing in traffic and qualified leads from both UK and US markets. The investment into content marketing is already paying for itself and the plans are to expand the content offering to tackle more competitive keywords as the site grows in authority.

"Dan took over the SEO strategy for us around a year ago and since then we've seen performance go from a trickle of traffic to steady flow of qualified new leads. He is great at explaining complicated technical concepts in terms we can more easily understand, and has a firm grip on tracking the metrics that matter in a clear custom built report. I would recommend him to anyone looking for help with their organic SEO in a heartbeat."