Brand Identity for an Italian restaurant

I had the chance to work on the identity of the Italian restaurant "SLIMS".

The manager of the restaurant needed a strong but friendly identity. We worked on several tracks and that's how the choice of the mascot came about.

We wanted a monochrome identity with a vibrant and recognizable red.

We then derived the identity on the map of the restaurant, posters, merchandise, loyalty cards as well as the fronts