Flow Prodctions - Articles

Flow Productions is a digital and creative agency in the south of Portugal, where I worked for one year and I held the marketing responsabilities. As the marketeer & writer, I wrote all article and blog posts, for the company and for the companies clients.

Video is a new communication trend that has been growing in recent times. There is research that shows that 70% of the top 100 results presented in a quick search contain videos, and the most curious thing is that this format translates into a 64% to 85% purchase probability rate.

You need to capture the attention of your target audience quickly and effectively. Nothing beats using a 30-second video to replace a text that would take 2 minutes to read.In fact, the demand for this communication format is growing so much that 66% of consumers state a preference for this type of content, also in social networks this trend is followed. The main power of video is to quickly capture attention and consequently increase sales and customer loyalty. 85% of Facebook users preferably consume video content, however this consumption is made with the specification of the absence of sound. The question that arises at this point is: What tactic to use to avoid the loss of video information because it is watched without sound? Subtitles! Because these have the power to allow you to convey the message of your video even with the sound off and make it more inclusive.Similarly on Instagram, the power of video is so high that 75% of users of the platform admit they have already purchased a product because of the influence of this type of content. Even in a more formal and corporate approach, viewing rates are around 82% (LinkedIn), meaning that even in this type of communication it is important to know how to master this tool.

From among a universe of creative possibilities come the advertising videos that translate the essence of brands. Documentary or corporate videos are used as a resource to convey the most humanized version of a brand. Informational videos, on the other hand, function as a mirror of your brand and its goals. Of course, each of them has its own specifications, different strategies, conversion rates with different fluctuations...Including a video at the right time and on the right channel can translate into countless contacts, and as such it becomes imperative to understand your brand's motivations in order to communicate effectively with your audience.