Rebranding & Responsive website.

30 Days

The Brand needs a visual update and its current website did not meet the needs of its users due to the confusing navigation.

Rebrand and build a responsive website that effectively communicates the brand's values and services they offer.

Brand Strategy

Brand Identity Design

Lead UX/UI designer & UX researcher

Web Design

We conducted research through a 4-hour brand strategy meeting to understand the needs of the company and its users.

Users often felt they didn't understand all the services Acts2day provided to the churches under their denomination.

The current website had uncompleted sections which made broken user flows.

Acts2day has many events for churches throughout the year. They had no easy system for managing the events and accepting registration from users.

Starting the design process with paper and digital wireframes to design the necessary structure, features, and user flows.

The purpose of this usability study is to evaluate the user experience of completing key tasks on the website. We had 8 complete participants in the usability study.

(8 out of 8) were able to find the event they were asked to find on the website.

(6 out of 8) found the website to be aesthetically pleasing and easy to navigate.

(7 out of 8) found the website to provide clear and concise information about the organization and services.

(7 out of 8) found it easy to register for an event and create an account.

The wireframe was used for the usability study to find the best use cases and layout for the user. High-fidelity mockups and prototypes are then designed.

Accessibility was an important factor for the organization. They have a target set up of users that are over 40 years old which experience presbyopia.

We scale typography to and made it much more responsive on mobile devices so it was easier to read.

We made call-to-action buttons bigger to make navigation and call-to-action easier to complete.

Acts2day's brand identity reflects its mission to inspire and empower individuals through Bold Action. I provided a comprehensive branding kit that includes a style guide, stationery items, patterns, fonts, icons, and other design assets for future use.