An AI-driven web analytics platform that transforms how non-technical founders understand their data.

Instead of drowning users in dashboards and charts, SiteLens delivers actionable insights directly on their websites through "Leni", a personal AI Business Analyst.

Role: Co-founder & Lead Developer

Status: In Active Development (MLP launched Q4 2025)

Tech Stack: Next.js, TypeScript, ClickHouse, Mastra.ai, AgentiveUI

Analytics tools are broken for the people who need them most.

73% of analytics dashboards are never viewed after initial setup

Non-technical founders can't extract insights from complex data visualizations

Existing tools (Google Analytics, Mixpanel, PostHog) require data science knowledge to use effectively

Traditional analytics show WHAT happened, not WHY or WHAT TO DO

Users see charts but don't know which actions to take

Time from data to decision is measured in days or weeks, not minutes

Generic analytics don't understand YOUR business

Same metrics mean different things for SaaS vs. e-commerce vs. content sites

No connection between analytics and actual business objectives

Target Market Pain: Growth-stage B2B SaaS companies ($500K-$3M ARR) with 25K-150K monthly visitors who:

Have outgrown basic analytics but can't justify a data team

Need insights they can act on, not reports they'll never read

Want to improve conversion without hiring consultants

SiteLens reimagines analytics as a conversation, not a dashboard.

Instead of a separate analytics dashboard, SiteLens injects itself directly onto your live website. Click any element—a button, form, headline—and instantly see:

How it's performing

What's wrong with it

Specific recommendations to improve it

Leni isn't a chatbot that answers questions. Leni's a proactive analyst who acts as:

Conversion Optimization Analyst – Analyzes funnels, identifies drop-offs, provides specific optimization strategies

Performance Diagnostician – Identifies underperforming elements and diagnoses root causes

Goal Achievement Strategist – Sets, tracks, and optimizes toward your actual business goals

Actionable Insights Generator – Provides specific, implementable recommendations (not vague suggestions)

Business Context Advisor – Personalizes all insights based on your industry and objectives

Traditional Analytics: "Your bounce rate is 67%"

SiteLens: "Your pricing page loses 43% of visitors at the feature comparison table. Based on similar SaaS sites, simplifying to 3 tiers instead of 5 could improve conversion by 15-20%. Want me to show you which features to highlight?"