Services

Product Design, UX Strategy, Design Systems, AI Product Design, Product Management

Category

AI Health Platform

Client

Catch

Full Case Study

Catch is a disease prevention platform focused on identifying and reducing long-term health risks through biomarker analysis, AI-driven insights, and personalized recommendations.

I joined the team as the founding product designer to help shape the product vision, user experience, and design system across web and application surfaces.

• Led end-to-end product design for an AI-driven health platform, from early concept through beta-ready experiences.• Designed core user journeys translating complex biomarker, risk, and lab data into clear, actionable insights.• Established Catch’s design system and visual language to ensure trust, clarity, and consistency in a regulated health context.• Partnered closely with engineering and leadership to define product strategy, feature prioritization, and roadmap decisions.• Helped frame responsible AI usage by shaping how insights, confidence, and uncertainty are communicated to users.