Digital Product Designer - NewsRoom

MARKETING TEAM

While working for the marketing team I focused on crafting branded stories. This was achieved through the understanding of the client’s requirements, the behaviour of the audience and the capabilities/skills of the editorial team. As a result, I designed multiple multimedia campaigns distributed across different platforms (web, social networks, tv, radio).

I also led the redesign of the medium’s subscribers platform and collaborated in the design of the subscribers app.

I coordinated the front-end development team.

EDITORIAL TEAM

I worked hand in hand with journalists, videographers, photographers, designers and developers to shape and tell the most important local and global newsworthy events through digital products.

I was involved in the definition of the medium’s digital agenda based on the analysis of the audience.