FIFA 2026 "Ticket Draw" Promotional Videos
Tanner Notch
“Ticket Draw Event” — FIFA Hospitality (2026 World Cup Launch Campaign)
To help promote the Ticket Draw for the FIFA World Cup 2026 going live, myself and my team were assigned the task of creating a series of high-energy videos for FIFA's Official Hospitality channel, designed to build momentum across social platforms and traditional broadcast, celebrating the arrival of the Ticket Draw going live for enthusiastic customers, driving fan engagement and hospitality package awareness.
The Final 15 sec "TD September" video.
PART 1: Motion System & Design Development
Animation Mechanic/Visual Concept The core animation mechanic the piece was built around, was that of a shifting animating grid layout where we could embed high quality footage, showcasing game action, fan reactions, and premium hospitality still and video footage into one unified visual layout, serving to hammer home the excitement of the tournament and the can't miss nature of the live Ticket Draw event. This system was built in After Effects to maintain FIFA's brand guidelines while delivering a fresh, modern execution.
Intro & Grid system
Grid system II
Grid system III
Typography & Visual Elements I developed animated text treatments to interplay with the grid animations, serving as quality contrast with the dynamic visuals and and key host city footage. All typography was formatted to match FIFA's brand guidelines, while the animated compositions gave the campaign a fresh, cinematic polish.
Along with that, I used Volumax, 3D photo animation software to animate some of the official FIFA photography in use with the goal of increasing the visual interest.
Intro animation
Endcard
Volumax 3D photo animation
PART 2: Editorial, Color, and Final Delivery
Editing & Momentum Building
I structured the edit to escalate energy, opening with wide establishing shots, building through quick-cutting player moments, and climaxing with the final countdown and logo reveal. Pacing was critical: each beat was timed to music hits, balancing emotional storytelling with clear messaging.
The Final 30 sec "TD October" video.
Final Delivery
I exported multiple optimized versions for broadcast (ProRes 422 HQ), web (H.264), social platforms (vertical 9:16 and square 1:1), and internal presentations. Each format was color-graded and aspect-ratio-adjusted to maintain visual consistency across all distribution channels.
4x5 Aspect Ratio version of the video.
FIFA Official Hospitality + On Location - Logo/lockup
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Posted Apr 1, 2026
Created high-energy promotional videos for FIFA 2026 World Cup Ticket Draw event.
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