40-Second VSL Video Ad with an AI Avatar — Tax Office Offer
Alena Nyrkova
Task. Show a tax office owner, in 40 seconds, why they lose clients in April and how to stop it.
What we did. A Hormozi-style direct-response VSL for our own offer, a website with an AI receptionist, aimed at tax offices. My AI twin presents it, and the edit does the selling: a hook in the first line, a call coming in while you're with a client, messages piling up overnight, a lead booked elsewhere by morning. Then the fix: the receptionist chat books Friday 10:30 and lists the documents to bring. A morning lock screen full of bookings, the price card, one call to action.
Craft. Word-by-word captions with keyword colour, punch-ins on beats, motion graphics, sound design (ring, notifications, stamps, whooshes, cash register), music ducked under the voice, mixed to -16 LUFS.
Role. Script, AI twin, edit, motion graphics, sound design.
The tax office and the people in the demo are fictional.
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Posted Oct 14, 2026
A Hormozi-style VSL: hook, pain, the fix, the price and one call to action, presented by an AI twin, with designed captions, motion and sound.
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