SaaS Video Ad for cfo.ai — 100+ Ad Variants from One Template

Task. Show how a B2B AI product sells in one minute, and how one ad becomes a hundred.

What we did. A spec ad for cfo.ai, not commissioned. It's Thursday, the board meets Monday, and the CEO asks if the company can afford two more salespeople. Instead of 40 tabs and a lost weekend, the founder asks Ari, the personal CFO. Ari connects to Stripe, QuickBooks and Salesforce, builds the model from real numbers, answers in plain English, shows runway in downside, base and upside, and messages first when something moves. The motion is built in code from the product interface, so one template renders any row in 9:16, 4:5 and 1:1.

Role. Script, voice-over, motion design, ad template system.

Result. A 60-second ad and a template for 100+ variants a week.