Brand Identity Design for a Startup and Web design

As the UI/UX Designer and Art Director at Qualineo from 2017 to 2021, I was responsible for designing and optimizing the design of the solution for managing healthcare institutions. This involved analyzing the first version of the app to identify areas for improvement, benchmarking  to identify best practices and potential areas for innovation, and creating , , and wireframes to prepare for the development of a new version.

As part of the redesign process, I applied new, more user-friendly colors and designed the new app with a focus on improving the user experience. I also conducted A/B testing with  to identify areas for further improvement and refine the app's features. Through my work, I was able to contribute to the development of a highly effective and user-centered solution for managing healthcare institutions, helping to improve the quality of care provided to patients and the efficiency of healthcare organizations.