Brand Identity - The Good Food Company by Shruti Singh

Brand Identity - The Good Food Company

Shruti Singh

Brand Designer

Graphic Designer

Digital illustrator

Adobe Illustrator

Adobe Photoshop

Restaurants

Brand Identity - The Good Food Company

Option 1 (Chosen by the client)

This logo design was inspired by the ethos of the brand i.e. Science, Art & Nutrition.

The 3 visual mnemonics, come together and each brings alive the spirit of the brand.

The colors were chosen intuitively and are not too bright or too dull and together they bring about the perfect aspects of the brand.

This design got approved by the client.

Logo Design - Option 1

Graphical elements of the logo design

Showcasing various placements for better understanding.

Mockups and merchandise design

Pattern inspired by the graphical elements of the logo.

Packaging

Logo Design - Option2 This logo design takes a playful and abstract approach to highlight the core values of the brand. The design and typography are interestingly created to imbibe the ethos of the brand in the hearts of the audience like, nutrition food, artistic approach, scientific methods, taste in every spoon and so on. Overall the logo design is neat, playful, modern and artistic.

Packaging Design

Merchandise Design

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Posted Jan 9, 2025

The client wanted a visually appealing logo design that makes them feel refreshed and better connect with the target audience. They were very happy with this :)

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