A&J Roofing Brand
Pantelis "Pun" Nikolaides
Pun had the opportunity to partner with A&J Roofing to develop a new brand for their entire fleet of vehicles. To kick off the project, I first delved into the business owner's preferences and dislikes to uncover a unique pathway forward that could be used to brand every aspect of their business. Through this exploration, I was able to develop a concept that perfectly captured the owner's love for the Pittsburgh Steelers football team and its iconic uniform colors. Thus, the "Yellow Shirt Guy" was born, and the rest is history!
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Posted Sep 9, 2024
Pun partnered with A&J Roofing to develop a new brand for their fleet, creating the "Yellow Shirt Guy" concept inspired by the owner's love for the Steelers!
