Pun had the opportunity to partner with A&J Roofing to develop a new brand for their entire fleet of vehicles. To kick off the project, I first delved into the business owner's preferences and dislikes to uncover a unique pathway forward that could be used to brand every aspect of their business. Through this exploration, I was able to develop a concept that perfectly captured the owner's love for the Pittsburgh Steelers football team and its iconic uniform colors. Thus, the "Yellow Shirt Guy" was born, and the rest is history!