Just launched: Cool by Oopscool

Just launched: Cool by Oopscool , a new Shopify digital flagship for Oopscool's emerging fashion label.

We've been working with Oopscool since 2024, when we built their main online store. This summer, we teamed up again to bring their new label online ahead of the FW26–27 collection.

From visiting their physical store and exploring three different design directions to Shopify development, ERP connectivity, local payment and shipping integrations, and launch coordination.

After months of collaboration with the brand and its technical partners, the new store went live on today right on schedule for the new season.

Designed and developed by Serai.studio.