The Need ✨
B2B Founders and C-Suite level executives are busy as heck. But they all of these incredible stories of their career failures, life lessons, and even inside information that could help other entrepreneurs.
What if we could convert that into impactful stories on LinkedIn that ultimately drive views, following, and leads?
But, how?
I worked with Storyd, a LinkedIn ghostwriting agency that specializes in LinkedIn content for business leaders and founders.
I jumped on bi-weekly calls with the Founder, asked them specific questions about their life or business practices, their founder story, or company culture, and pass it off to a "call summarizer" who would take transcribed audio of the call and create some structure and bullet points from it.
From there, I would take all of that information and generate short-form LinkedIn posts to hook readers in with some bada** LinkedIn content.
Results
I worked with Zack Holland, Founder of SelectFew to optimize his profile and create some high-quality LinkedIn content for him. In the manner of 1.5 months, I helped him get...
- A viral post got over ~250k views
- 1k+ increase in LinkedIn following
First things first—I rewrote his About section to this, with a CTA at the top of his profile to book a meeting with him. His previous about section was skinny and had nothing to hook readers in about his business.
B2B Content on social has the effect of disarming people from the untouchability that Founders or CEOs often have. By creating content that's from the heart, we show the human being behind the structures and machines they're scaling. Their vulnerability makes them approachable, and a reminder that they're just people like us, who want to solve a problem at mass scale.
What's special about SelectFew's Company Culture:
Failure, and how you recover:
Here are a few other examples of content created for Growth Leader, Investor, and CEO, Kenneth Shen.
He wanted to focus on company culture and business leadership and desired to come across as a problem solver, and an observer + reporter of trends.
How Startups Get Past the "Death Zone" of Failure:
How He Dealt with Burnout:
