Luxury Brand + Shopify Website for wovekind

Role: Creative Director, Brand Strategist, Designer, Photographer, Copywriter (Founder/CEO) Collaborators: Web Development by Freestate

This was more than a rebrand—it was an alchemical metamorphosis. After growing Crown Nine into a cherished fine jewelry label, I reimagined it as wovekind: a sanctuary where jewelry transforms into sacred artifacts, blending adornment with emotional ceremony.

I orchestrated every touchpoint:

Brand Identity: Designed a visual language for soulful connection

Digital Experience: Built a Shopify portal that bridges e-commerce with ritual (dev by Freestate)

Photography & Product Design: Shot and styled pieces to feel like heirlooms in motion

Packaging & Copy: Wrote every word and crafted unboxing rituals that whisper "this is special"

The result? A living brand ecosystem where every element—from web to ceremony—invites deeper belonging.