FlowPay | Fintech startup brand identity by GFX ManjurFlowPay | Fintech startup brand identity by GFX Manjur

FlowPay | Fintech startup brand identity

GFX Manjur

Completed work

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

FinTech & Payments

FlowPay

FlowPay is a U.S.-based fintech startup building a fast, affordable, and user-friendly global payments platform designed for freelancers, startups, and small businesses. Our solution allows users to send and receive money worldwide with minimal fees and instant transfers — making global payments as simple as sending a message. Goal: Build a modern, trustworthy, and innovative brand identity system. Appeal to freelancers, startups, and small businesses who need simple payment tools. Differentiate from competitors like PayPal, Wise, and Payoneer. Develop a cohesive identity that works across app, website, investor decks, and marketing.

Story Behind the Name

When we started the company, we saw that freelancers and small businesses often struggled with slow, expensive, and complicated cross-border payments. Existing platforms felt clunky and untrustworthy.

We wanted a name that would express simplicity, trust, and speed — the exact opposite of those problems.

The word Flow came from the idea that money should move as easily as water flows — natural, unstoppable, and without borders. Pay grounds the brand in its financial purpose.

Thus, FlowPay was born: a global payment platform where money moves fast, securely, and without friction.