Sa-koi brand book: Developed the complete visual identity and brand strategy for Sa-Koi, an independent fashion label centered around exclusivity, storytelling, and artistic expression. The project included logo design, typography systems, color palette development, mobile app icon exploration, brand guidelines, visual language systems, and strategic brand positioning. Inspired by Japanese aesthetics and cherry blossom symbolism, the identity was crafted to reflect themes of elegance, individuality, and emotional resonance while maintaining a refined contemporary visual direction.