A community-first social video and content platform where creators and fans connect, share, and earn rewards. Users earn LITIT points by engaging with short-form videos, music, and creative content, redeemable for in-app features, digital assets, and real-world gifts empowering creators and their audiences alike. Collaborated with a cross-functional team to design and prototype a crypto community-centric social video ecosystem. I focused on gamifying the user journey by integrating reward-based interactions (LITIT points) into a seamless short-form video experience, ensuring that complex crypto-earning mechanics felt intuitive and accessible for mainstream creators and fans.